The Importance of Social Media Marketing for a Small Business



Social Media has become the go-to way to learn about, communicate with, and purchase from businesses.


In fact, 54% of people look up a business online before purchasing from them! Using organic content marketing can help you widen your reach by helping you appear in search results and maintain a community of loyal followers.


Social Media is also the best way to listen to and communicate with your audience. Being online gives you a front-row seat to what your audience needs and wants. It has also become an incredible resource for customer service. By creating useful content and publicly handling customer inquiries you become a personable and trustworthy business for your target audience.


Creating an organic growth strategy with content marketing can feel overwhelming as a business owner. While sales are the goal, these strategies don't revolve around selling. You have to go beyond your products and think of what value you can offer your audience.


Here is what is typically included in my organic content marketing strategy:

  • Website Design & SEO

  • Blog Writing

  • Newsletters

  • Social media planning, scheduling, & posting

  • Content Creation (graphics, photo, or video)

  • Creating a Facebook group

  • Copywriting

  • Influencer marketing

  • Customer service & engaging with your audience

  • Building a community around your brand

  • Establishing your brand as a reliable source of information

To start, we'll take an in-depth look at your business, target audience, branding, and profiles, then discuss what has and hasn't worked in the past. Once we have a full understanding of what you are trying to achieve, we can create a custom plan that will fit your businesses needs.


If you would like to learn more about how social media marketing can help your business, let's talk!